2017 Australian Food Awards;
Najobe Beef; GOLD Medal; ZaraGrace Lamb; BRONZE Medal ; Rascal Jack Pork; BRONZE Medal
At Najobe Park we pride ourselves on producing top quality beef, lamb and pork from our family farm to your family's kitchen.
Our family traces its farming origins in South Australia back to the mid 1850's when land was first taken up in the mid-north of the state.
The Najobe Park Red Angus cattle stud was established by Wendy and Bob Heath in 1991, with the purchase of land at Wistow in the Adelaide Hills. In keeping with our focus on family, "Najobe" is an acronym of our childrens' names ( Natasha, Joshua and Ben). The stud was developed to breed quality seed stock for the beef industry, and is based on attributes of calving ease, temperament and beef quality. Low stress management strategies were implicit in our animal husbandry practices.
A small business was also established selling sides of grass fed, free-range beef.
In 2010, Ben returned to the farm, and is the 5th generation of our farming family. At that point, the business was expanded to include retailing our beef at the Adelaide Showgrounds Farmers' Market. The success of this has been followed by new market openings at Willunga, and Farm Fresh Markets at Parafield Airport. We also now sell our pork at Willunga, lamb and pork at Parafield, as well as smallgoods made from our own beef and pork.
In September 2015, we opened our own butcher shop in Strathalbyn so that we would have total quality control over our meat processing. Our home deliveries are all done by us using fully accredited refrigerated coolrooms, with our customers' meat being delivered directly from our shop to their home.
"ZaraGrace", our lamb brand, is named after Ben's daughter, Zara, and our pork brand, "Rascal Jack", is named after Ben's son. (Zara and Jack are both well on the way to becoming our 6th generation farmers.) Our "Zoe pepperoni" is named after another of our grand daughters! Our poultry label, Harper's Hens, is named after Ben's youngest daughter and Lilli Goat after his eldest. We are very family focussed.
Our sales of sides of beef, lamb and pork have continued to grow, with customers recognizing the benefits of buying premium quality meat, and enjoying the advantage of free delivery to most areas across the metropolitan area, and delivery to several regional centres in South Australia, Victoria and NSW.
Selected restaurants are on our client list including Kingsleys in Sydney and Brisbane, Southern Ocean Lodge, Chianti, the Adelaide Hilton, Fino's, and Serafino's (McLaren Vale), Flying Fish (Port Elliot), Small Town Huckster (Willunga), Fleurieu Pantry (Port Noarlunga),The Olfactory Inn , Terminus Hotel, Vic Hotel (Strathalbyn), the Semaphore Pantry, IGA Bowden, The Arkaba and The Novotel in Tanunda
We also have several clients in Hong Kong and Singapore who stock up when in Adelaide and take meat home with them. As Mrs Whoo says "Your meat is the best I have tasted anywhere in the world".
Rise above the ordinary